Overview of International Market: Trend Highlights of 2022

Overview of International Market: Trend Highlights of 2022

As HEIs across the US celebrate International Education Week (IEW) in tandem with digesting the new Open Doors data, let’s recall where we have been this past year. Nearly 60% of prospective international students considering Canada, the US, the UK, or Australia reported that they had reconsidered where to study based on how different governments handled the pandemic according to a recent study from ApplyBoard. Academic program changes shifted in 2020, with over 40% of users on the ApplyBoard Platform searching for business, management, and economics programs. By comparison, there was a marked increase in searches for applied and general science programs (+5%) and health science programs (+4%). Worldwide demand for healthcare workers and health-based technologies spiked during the pandemic, fueling these changes, and so students are responding to this demand as they look to secure more stable career options.

The next IEM blog entry will begin to explore each of the past year’s trends below, in addition to unpacking the most recent data for Fall 2022. Trend highlights include:

  • Market shifts based on ESL availability and opportunities to study in more countries
  • Disparity between developed and developing nations
  • Increased competition from other destination markets
  • Students’ changing educational expectations
  • Establishment of micro-campuses by foreign higher education providers
  • Increasing diversity of academic pathways
  • Focus on a full international experience
  • Changing relationships with China and India, and other geopolitical powers
  • Capacity for Student Mobility
  • Coordinating internationalization, ranking and sustainable practices
  • Centralized internationalization efforts
  • Virtual internationalization

The next entry will explore highlights from Open Doors 2022 and other relevant survey data. Gateway’s IEM team is poised to support institutions in these and other internationalization efforts; strategic planning, marketing, pathway programs, optimizing processes and providing international student services. Contact us today!

About the author: Susan Kassab has served the higher education industry for more than thirty years serving in domestic and international roles. Kassab is an experienced international executive working with U.S. and top international institutions, and global English Language and University Placement organizations. She has successfully built international admission and recruitment operations, developed strategic partnerships, international enrollment plans and multi-faceted partnerships. Susan has contributed to NAFSA e-publications, writes for social media, participates in forums and presents at AIEA, and NAFSA.

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Episode 29: Cultural Lens on U.S. Higher Education: Analyzing International Perceptions of 'Anti-Woke’ Discourse

Dive into a nuanced exploration of the global discourse surrounding higher education in the United States. Join us for a panel discussion with esteemed international educators as we embark on a journey through the lenses of culture and international perspective, examining how global audiences interpret and engage with the ‘anti-woke’ discourse within the context of U.S. higher education. This engaging panel discussion will delve into the intersections of culture, ideology, and education, and the complex landscape of how international audiences perceive the ‘anti-woke’ narrative that has emerged within U.S. academia.

Whether you’re a senior international officer, or simply curious about the diverse viewpoints shaping U.S. higher education, this podcast episode will provide an invaluable space for critical analysis and insightful conversations.

Speaker Biography:

Fanta Aw is a distinguished leader in international education, renowned for her extensive contributions to global learning, cross-cultural understanding, and educational equity. With a deep commitment to fostering connections between diverse cultures and promoting educational excellence, she has significantly impacted the international education community.

Fanta Aw’s career has been characterized by her dedication to advancing global education initiatives, promoting diversity and inclusion, and nurturing partnerships that transcend borders. She has held influential roles in various organizations, advocating for the importance of international collaboration and learning experiences that empower individuals to navigate an increasingly interconnected world.

As a thought leader and visionary, Fanta Aw’s insights and expertise have shaped discussions on the future of international education, emphasizing the significance of equitable access, cultural exchange, and lifelong learning. Her work has not only elevated institutions but has also inspired countless individuals to embrace the transformative power of global education.

Date: September 14th, 2023
Time: 12 noon ET

Sponsored by:

Mark Beirn


An experienced global researcher and administrator, Mark Beirn brings a critical approach to risk management, factoring structural racism and identity-based violence into his rubric for supporting equitable global mobility.

Specialization Areas:

– Global Risk Management
– Education Abroad
– Diversity, Equity, Inclusion in International Education
– Health and Safety
– Curriculum Development


Stephen Appiah-Padi​


Stephen Appiah-Padi is an international educator with several years of teaching and administrative experience in both 4 and 2-year HEIs. An experienced global education practitioner-scholar, with a demonstrated history of success in the field.

Dr. Appiah-Padi has a Ph.D. from the University of Alberta, Edmonton, Canada in Educational Policy & Administration with a specialization in International/Intercultural Education.

At Northwestern College, he provided oversight in the administration of education abroad and international student services. In Lansing, Michigan, he first oversaw diversity and intercultural education at Lansing Community College, and later created the Center for International and Intercultural Education (CIIE) which merged intercultural engagement and international education programs of the institution, and he became its first director. Additionally, Dr. Appiah-Padi taught a course, “Diversity in the American Workplace”, to undergraduate management students of the College. In his current position, he provides leadership and vision in advancing strategic internationalization initiatives, including international partnerships and study abroad programs at Bucknell University.

Dr Appiah-Padi has created and facilitated several workshops for faculty and staff development in higher education and in business organizations. He has presented at several national and international conferences. In NAFSA, among several volunteer leadership positions, he has served as Dean of the Fundamentals of Intercultural Communication Workshop, the Leadership Development Committee member, Chair of the Africa Special Interest Group, and a Fellow of the Global Fellowship Program for mentoring emerging leaders of internationalization in African HEIs. He currently serves as a member of the NAFSA Board of Directors.

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Rosa Almoguera


Dr. Rosa Almoguera has worked as an international educator for over twenty years. She was trained as a Hispanic Philologist at the Universidad Complutense, in Madrid, and did her M.A. at the University of Pennsylvania. Her Ph.D., from Universidad Complutense included a field study and edition of written balladry “Romancero”. During many years Rosa combined teaching and her role as a senior administrator at the Fundación Ortega-Marañón in Toledo, Spain. At the Foundation, Rosa directed and, in many cases created, programs for the University of Minnesota, Notre Dame, Princeton, Ohio State, Arcadia, and the University of Chicago. She has also been a visiting professor at the University of Minnesota, University of Portland, and Interamericana de Puerto Rico.

Beginning in 2016, Rosa works as an international education consultant for both public and private European and US higher education institutions. Rosa has been successful in developing new partnerships and programs, as well as helping improve already existing ones.

Rosa is a member of Forum and NAFSA and has presented with higher education professionals on innovative academic and research programming, STEM in study abroad and Nationalism in Europe. Rosa is currently completing the final Professional Certification from the Forum on Education Abroad.