Enrollment Management Survey
Enrollment Management Survey
Successful international enrollment management (IEM) professionals leverage a wide array of partnerships in order to achieve enrollment goals, gather market intelligence, and effectively engage with prospective students throughout the enrollment management cycle. As with other aspects of international higher education, the COVID-19 pandemic significantly impacted IEM, especially with regard to international student recruitment processes and effectiveness. Technological innovations and the introduction of new educational modalities have already begun to fundamentally change the IEM landscape.
It is common now for IEM professionals to work closely with an array of professional associations, pathway providers, commission-based agents, agent aggregators, lead generation platforms, advertising agencies, government agencies, sponsoring organizations, and others. Through such partnerships, IEM professionals are able to boost enrollments and gather essential knowledge and experience to more effectively navigate the international student recruitment landscape.
In June 2020, Gateway International Group conducted an industry-wide survey of IEM professionals with the goal of identifying some of the most prominent leaders in the IEM space today, with a predominant focus on the U.S. higher education marketplace. This compilation illustrates the results of that survey, suggesting that there are at least nine broad categories of potential partners essential to successful international enrollment management today, with each playing a distinctive and complementary role.
To identify the most prominent IEM organizations today, survey data was collected from approximately 50 senior IEM professionals. Survey respondents included directors of international student recruitment, designated school officials (DSOs), senior international officers, and members of the private sector. Survey findings were only cursory-reviewed for accuracy and broad representation.
To qualify for inclusion, an organization must have met each of the following criteria:
The survey response suggests that the current state of international enrollment management is diverse and the emergence of new and influential organizations is growing rapidly.
Key observations include:
1. There is a significant presence of both not-for-profit professional organizations and private/commercial entities. For-profit status does not appear to influence receptivity within higher education contexts.
2. There are many international student recruitment agents located around the world, with each serving a distinctive market and/or target populations. This compilation includes only a few of the many that were identified in the survey.
An Agent Aggregator operates as a single, unified organization that sub-contracts with multiple commission-based agents or agencies. The aggregator contracts with, trains, monitors, and pays agents.
Dr. Anthony C. Ogden is the founder and managing partner of Gateway International Group and is a well- respected educator with 30 years of experience in international higher education. He has held senior leadership positions at four major research institutions and has produced numerous publications focused on international higher education.
Grace Glancy is currently a Master’s candidate in international education at George Washington University, with a specialization in higher education administration. Grace recently accepted a position at ISEP in Arlington, VA as a Student Services Officer, advising college students who plan to study abroad in Northern and Central Europe. Grace’s current research interests include education abroad program management/design, global citizenship, and intercultural competency development.
Anthony C. Ogden earned a bachelor’s degree from Berea College and then later studied at the SIT Graduate Institute where he earned a master’s degree in International and Intercultural Management (MIIM), with a specialization in international education. Dr. Ogden completed a doctorate at Pennsylvania State University in Educational Theory and Policy with a dual title in Comparative and International Education.
Dr. Ogden has held educational leadership positions at Pennsylvania State University, where he provided oversight in the administration of education abroad programming and worked in close cooperation with all 24 Penn State campuses located throughout the Commonwealth of Pennsylvania. Back in his home state, he served as the executive director of Education Abroad and Exchanges at the University of Kentucky, where he Ied dramatic growth in enrollment and co-founded the Kentucky Council on Education Abroad (KCEA). At Michigan State University, he directed one of the largest education abroad offices in the country and provided oversight of diverse programming to support the nearly 3,000 MSU students that earn credit abroad each year.
Most recently, Dr. Ogden served as the senior international officer at the University of Wyoming where he provided leadership and vision in advancing comprehensive internationalization initiatives, directly overseeing the work of the offices of International Students and Scholars (including international student recruitment) and Education Abroad, the Center for Global Studies, and the UW English Language Center.
As an educator, scholar and three-time Fulbright recipient, Dr. Ogden has numerous publications to his credit, including co-edited books focused on the emerging issue of scholar-practitioners in international higher education (Symposium Books, 2016), the integration of education abroad into the undergraduate curriculum (Stylus, 2019), and a comprehensive compendium on international education research (Routledge, 2020). He serves as an external reviewer for numerous journals, including the Journal of Studies in International Education and the Journal of International Students, and holds faculty appointments at the Middlebury Institute for International Studies in Monterey and the American College of Education.
Dr. Ogden has been an active member of NAFSA: Association of International Educators since 1996, through which he has given numerous presentations, workshops and webinars on various aspects of international education. He is also involved with the Association of International Education Administrators (AIEA), the European Association of International Education (EAIE), and The Forum on Education Abroad. He has served on numerous international boards focused on higher education and was a founding member of the Fund for Education Abroad.
A noted international education expert by the U.S. Department of State, Dr. Ogden has conducted formal program evaluations in 25 countries across Asia, Africa, Latin America, and Europe. He regularly offers invited seminars around the world on topics related to international higher education, most recently with Slovenia’s national agency for advancing international student and scholar mobility (CMEPIUS) and Thailand’s Ministry of Higher Education, Science, Research, and Innovation (MHESI).
Dr. Ogden has lived in Japan, Australia and Cameroon and has professional experience in over 80 countries. He is married to his lifelong partner, whom he met in Japan many years ago. A member of Rotary International, he enjoys traveling, reading, and community engagement.
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An experienced global researcher and administrator, Mark Beirn brings a critical approach to risk management, factoring structural racism and identity-based violence into his rubric for supporting equitable global mobility.
– Global Risk Management
– Education Abroad
– Diversity, Equity, Inclusion in International Education
– Health and Safety
– Curriculum Development
Stephen Appiah-Padi is an international educator with several years of teaching and administrative experience in both 4 and 2-year HEIs. An experienced global education practitioner-scholar, with a demonstrated history of success in the field.
Dr. Appiah-Padi has a Ph.D. from the University of Alberta, Edmonton, Canada in Educational Policy & Administration with a specialization in International/Intercultural Education.
At Northwestern College, he provided oversight in the administration of education abroad and international student services. In Lansing, Michigan, he first oversaw diversity and intercultural education at Lansing Community College, and later created the Center for International and Intercultural Education (CIIE) which merged intercultural engagement and international education programs of the institution, and he became its first director. Additionally, Dr. Appiah-Padi taught a course, “Diversity in the American Workplace”, to undergraduate management students of the College. In his current position, he provides leadership and vision in advancing strategic internationalization initiatives, including international partnerships and study abroad programs at Bucknell University.
Dr Appiah-Padi has created and facilitated several workshops for faculty and staff development in higher education and in business organizations. He has presented at several national and international conferences. In NAFSA, among several volunteer leadership positions, he has served as Dean of the Fundamentals of Intercultural Communication Workshop, the Leadership Development Committee member, Chair of the Africa Special Interest Group, and a Fellow of the Global Fellowship Program for mentoring emerging leaders of internationalization in African HEIs. He currently serves as a member of the NAFSA Board of Directors.
– Education Abroad
– International education leadership development
– Intercultural education and engagement
– International partnerships and linkages
Dr. Rosa Almoguera has worked as an international educator for over twenty years. She was trained as a Hispanic Philologist at the Universidad Complutense, in Madrid, and did her M.A. at the University of Pennsylvania. Her Ph.D., from Universidad Complutense included a field study and edition of written balladry “Romancero”. During many years Rosa combined teaching and her role as a senior administrator at the Fundación Ortega-Marañón in Toledo, Spain. At the Foundation, Rosa directed and, in many cases created, programs for the University of Minnesota, Notre Dame, Princeton, Ohio State, Arcadia, and the University of Chicago. She has also been a visiting professor at the University of Minnesota, University of Portland, and Interamericana de Puerto Rico.
Beginning in 2016, Rosa works as an international education consultant for both public and private European and US higher education institutions. Rosa has been successful in developing new partnerships and programs, as well as helping improve already existing ones.
Rosa is a member of Forum and NAFSA and has presented with higher education professionals on innovative academic and research programming, STEM in study abroad and Nationalism in Europe. Rosa is currently completing the final Professional Certification from the Forum on Education Abroad.
– Student services
– Education abroad programming
– Institutional partnerships
– Education and training