2022 International
Enrollment Management Survey
Over 50 of the most prominent international enrollment management organizations you should know about.
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2022 International
Enrollment Management Survey
Successful international enrollment management (IEM) professionals leverage a wide array of partnerships in order to achieve enrollment goals, gather market intelligence, and effectively engage with prospective students throughout the enrollment management cycle. As with other aspects of international higher education, the COVID-19 pandemic significantly impacted IEM, especially with regard to international student recruitment processes and effectiveness. Technological innovations and the introduction of new educational modalities have already begun to fundamentally change the IEM landscape.
It is common now for IEM professionals to work closely with an array of professional associations, pathway providers, commission-based agents, agent aggregators, lead generation platforms, advertising agencies, government agencies, sponsoring organizations, and others. Through such partnerships, IEM professionals are able to boost enrollments and gather essential knowledge and experience to more effectively navigate the international student recruitment landscape.
In June 2020, Gateway International Group conducted an industry-wide survey of IEM professionals with the goal of identifying some of the most prominent leaders in the IEM space today, with a predominant focus on the U.S. higher education marketplace. This compilation illustrates the results of that survey, suggesting that there are at least nine broad categories of potential partners essential to successful international enrollment management today, with each playing a distinctive and complementary role.
To identify the most prominent IEM organizations today, survey data was collected from approximately 50 senior IEM professionals. Survey respondents included directors of international student recruitment, designated school officials (DSOs), senior international officers, and members of the private sector. Survey findings were only cursory-reviewed for accuracy and broad representation.
To qualify for inclusion, an organization must have met each of the following criteria:
The survey response suggests that the current state of international enrollment management is diverse and the emergence of new and influential organizations is growing rapidly.
Key observations include:
1. There is a significant presence of both not-for-profit professional organizations and private/commercial entities. For-profit status does not appear to influence receptivity within higher education contexts.
2. There are many international student recruitment agents located around the world, with each serving a distinctive market and/or target populations. This compilation includes only a few of the many that were identified in the survey.
3. Though not listed here, there are numerous new organizations emerging that are effectively leveraging peer-to-peer student engagement to enhance student recruitment and enrollment yield efforts, including Campus Community, UniBuddy, and Vioo.
An Agent Aggregator operates as a single, unified organization that sub-contracts with multiple commission-based agents or agencies. The aggregator contracts with, trains, monitors, and pays agents.
If you’d like to learn more about these innovative organizations, please let us know.
Discounts may be available to those that mention Gateway International Group.
Dr. Anthony C. Ogden is the founder and managing partner of Gateway International Group and is a well- respected educator with 30 years of experience in international higher education. He has held senior leadership positions at four major research institutions and has produced numerous publications focused on international higher education.
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Grace Glancy is currently a Master’s candidate in international education at George Washington University, with a specialization in higher education administration. Grace recently accepted a position at ISEP in Arlington, VA as a Student Services Officer, advising college students who plan to study abroad in Northern and Central Europe. Grace’s current research interests include education abroad program management/design, global citizenship, and intercultural competency development.
Dr. Anthony C. Ogden is a distinguished leader in the field of international higher education and the Founder and Managing Director of Gateway International Group. With over 25 years of experience, he has established himself as an influential figure in the industry, specializing in education abroad, comprehensive internationalization, and global engagement.
Prior to founding Gateway International Group, Dr. Ogden made significant contributions to renowned institutions such as Pennsylvania State University, the University of Kentucky, Michigan State University, and the University of Wyoming. Across thee role, he has led offices related to international students and scholars, education abroad, global studies, and English language programs.
Dr. Ogden is a prolific author and scholar, having published numerous scholarly articles and co-edited several books on international higher education. His works cover topics such as scholar-practitioners, integrating education abroad into curricula, and comprehensive research on international education. He serves as an external reviewer for esteemed journals in the field.
An active member of professional organizations like NAFSA: Association of International Educators and the Association of International Education Administrators, Dr. Ogden has also served on international boards focused on advancing higher education. He has taught at institutions including Pennsylvania State University, the University of Kentucky, and the Middlebury Institute of International Studies at Monterey.
Drawing from his extensive international experience, Dr. Ogden has conducted program evaluations in over 25 countries, collaborating with organizations and agencies worldwide. He is highly sought after as a speaker, delivering seminars and workshops on international higher education globally.
As the Founder and Managing Director of Gateway International Group, Dr. Ogden continues to shape the field. His consultancy firm offers comprehensive services to institutions aiming to enhance their global engagement strategies, education abroad programs, and international partnerships. Driven by his passion for promoting intercultural understanding and global citizenship, Dr. Ogden remains dedicated to advancing international higher education and empowering institutions in navigating the complexities of an interconnected world.
Dive into a nuanced exploration of the global discourse surrounding higher education in the United States. Join us for a panel discussion with esteemed international educators as we embark on a journey through the lenses of culture and international perspective, examining how global audiences interpret and engage with the ‘anti-woke’ discourse within the context of U.S. higher education. This engaging panel discussion will delve into the intersections of culture, ideology, and education, and the complex landscape of how international audiences perceive the ‘anti-woke’ narrative that has emerged within U.S. academia.
Whether you’re a senior international officer, or simply curious about the diverse viewpoints shaping U.S. higher education, this podcast episode will provide an invaluable space for critical analysis and insightful conversations.
Fanta Aw is a distinguished leader in international education, renowned for her extensive contributions to global learning, cross-cultural understanding, and educational equity. With a deep commitment to fostering connections between diverse cultures and promoting educational excellence, she has significantly impacted the international education community.
Fanta Aw’s career has been characterized by her dedication to advancing global education initiatives, promoting diversity and inclusion, and nurturing partnerships that transcend borders. She has held influential roles in various organizations, advocating for the importance of international collaboration and learning experiences that empower individuals to navigate an increasingly interconnected world.
As a thought leader and visionary, Fanta Aw’s insights and expertise have shaped discussions on the future of international education, emphasizing the significance of equitable access, cultural exchange, and lifelong learning. Her work has not only elevated institutions but has also inspired countless individuals to embrace the transformative power of global education.
Date: September 14th, 2023
Time: 12 noon ET
An experienced global researcher and administrator, Mark Beirn brings a critical approach to risk management, factoring structural racism and identity-based violence into his rubric for supporting equitable global mobility.
Specialization Areas:
– Global Risk Management
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– Diversity, Equity, Inclusion in International Education
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– Curriculum Development
Stephen Appiah-Padi is an international educator with several years of teaching and administrative experience in both 4 and 2-year HEIs. An experienced global education practitioner-scholar, with a demonstrated history of success in the field.
Dr. Appiah-Padi has a Ph.D. from the University of Alberta, Edmonton, Canada in Educational Policy & Administration with a specialization in International/Intercultural Education.
At Northwestern College, he provided oversight in the administration of education abroad and international student services. In Lansing, Michigan, he first oversaw diversity and intercultural education at Lansing Community College, and later created the Center for International and Intercultural Education (CIIE) which merged intercultural engagement and international education programs of the institution, and he became its first director. Additionally, Dr. Appiah-Padi taught a course, “Diversity in the American Workplace”, to undergraduate management students of the College. In his current position, he provides leadership and vision in advancing strategic internationalization initiatives, including international partnerships and study abroad programs at Bucknell University.
Dr Appiah-Padi has created and facilitated several workshops for faculty and staff development in higher education and in business organizations. He has presented at several national and international conferences. In NAFSA, among several volunteer leadership positions, he has served as Dean of the Fundamentals of Intercultural Communication Workshop, the Leadership Development Committee member, Chair of the Africa Special Interest Group, and a Fellow of the Global Fellowship Program for mentoring emerging leaders of internationalization in African HEIs. He currently serves as a member of the NAFSA Board of Directors.
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Dr. Rosa Almoguera has worked as an international educator for over twenty years. She was trained as a Hispanic Philologist at the Universidad Complutense, in Madrid, and did her M.A. at the University of Pennsylvania. Her Ph.D., from Universidad Complutense included a field study and edition of written balladry “Romancero”. During many years Rosa combined teaching and her role as a senior administrator at the Fundación Ortega-Marañón in Toledo, Spain. At the Foundation, Rosa directed and, in many cases created, programs for the University of Minnesota, Notre Dame, Princeton, Ohio State, Arcadia, and the University of Chicago. She has also been a visiting professor at the University of Minnesota, University of Portland, and Interamericana de Puerto Rico.
Beginning in 2016, Rosa works as an international education consultant for both public and private European and US higher education institutions. Rosa has been successful in developing new partnerships and programs, as well as helping improve already existing ones.
Rosa is a member of Forum and NAFSA and has presented with higher education professionals on innovative academic and research programming, STEM in study abroad and Nationalism in Europe. Rosa is currently completing the final Professional Certification from the Forum on Education Abroad.
